Compensation consulting for startups & growing companies

Pay decisions you can stand behind.

We help founders and lean HR teams set salaries, bonuses, and equity with real market data — so you can hire, retain, and grow without overpaying or losing people.

40+Comp structures built
12Industries benchmarked
3–6 wksTypical engagement
$0Retainers required

What we do

Compensation strategy, without the big-firm overhead

Everything a growing company needs to pay well and pay smart — scoped tightly, priced transparently, and delivered in weeks, not quarters.

Compensation Strategy

A clear pay philosophy and salary structure aligned to your stage, funding, and hiring plan — so every offer and raise has a reason behind it.

Market Benchmarking

Role-by-role market pricing using trusted salary survey sources, translated into simple bands your managers can actually use.

Pay Equity & Compliance

Proactive pay equity reviews and help with pay transparency laws, so you find gaps before an employee, auditor, or regulator does.

Incentive & Bonus Design

Sales commission plans, annual bonus structures, and team incentives that drive the behavior your business needs — and don't blow the budget.

Founder & Executive Pay

Board-ready guidance on founder salaries, executive packages, and equity refreshes — the kind investors expect to see documented.

Interim HR Support

On-demand comp expertise for companies without a dedicated HR lead — offer reviews, promotion cases, and off-cycle market checks.

How we work

A tight process, built for busy teams

No 100-page reports that gather dust. You get decisions, bands, and documents your team can put to work immediately.

  1. Week 1

    Discover

    We interview your leadership, review current pay and org data, and map exactly where the pressure points are.

  2. Weeks 1–2

    Benchmark

    Every role gets priced against the right market — your industry, your geography, your stage, your size and growth— with sources documented.

  3. Weeks 3–6

    Design

    We build your salary bands, bonus structure, and pay philosophy, and pressure-test the numbers against your budget.

  4. Weeks 6–8

    Deliver

    Manager talking points, employee-facing guides, and a maintenance plan so your structure stays current as you grow.

The work

Straight into the numbers

Benchmarking sessions, leadership workshops, and market reviews — the work looks different at every company, but it always ends in clarity.

Jenna Cherry, founder of Very Cherry Consulting

About

Hi, I'm Jenna Cherry

I spent a decade leading compensation inside fast-growing companies and advising boards on executive pay. I started this practice because founders and small HR teams kept asking the same question: “Am I paying people fairly — and how would I even know?”

Big consulting firms price their answers out of reach for a 40-person company. I built Very Cherry Consulting to give startups and SMBs the same rigor — real survey data, documented methodology, defensible numbers — in a format and at a price that fits.

  • Former in-house comp lead at two venture-backed scale-ups
  • Certified Compensation Professional (CCP)
  • Advisor to founders on executive and board-level pay
Let's Talk

Client words

Trusted by teams like yours

“We finally have salary bands we can defend to employees and to our board. Jenna made a genuinely hard topic feel simple.”
Maya R., COO — 60-person SaaS startup
“Our pay equity review surfaced two gaps we fixed the same quarter. That alone was worth the engagement.”
Daniel K., Founder — healthcare staffing firm
“The new commission plan paid for itself in one sales cycle. Clear, fast, and zero fluff.”
Priya S., VP Sales — logistics technology company

Questions

Common questions

How much does an engagement cost?

Most projects are fixed-fee, scoped after a free intro call. A full salary structure for a company under 100 employees typically lands in the low five figures; smaller projects (a single pay equity review, for example) cost less. You always approve the scope before any work begins.

We don't have an HR team. Can we still do this?

That's exactly who we work with most. You bring your org chart and payroll export; we handle the analysis, recommendations, and documentation — and stay available afterward for offer reviews and market checks.

What data sources do you use?

Licensed compensation survey data plus role-appropriate market sources, chosen for your industry and geography. Every number in your structure traces back to a documented source.

Can you work with our remote-first team?

Yes. We'll help you pick a location strategy — single national bands, geo tiers, or location-specific pricing — and build it into your structure.

Contact

Let's find out if we're a fit

Tell us a little about your company and what's keeping you up at night — an offer you're unsure about, a raise cycle coming up, a board question. We'll reply within one business day with next steps.

Prefer email? Write to us at jenna@verycherryconsulting.com.